Some construction professionals have dismissed the importance of customer service in the construction industry, not worrying if the customer experience is good, as long as the project result meets expectations. Don’t make this mistake - your company is not a single-dimensional company. Yes, you are a construction company, so you must provide quality construction services. However, the customer is the reason for your work, and so the entirety of their experience matters, not just the result. Extraordinary customer experiences create happy customers, and happy customers generate new business.